Dynamic Semantic Publishing Empowering the BBC Sports Site and the 2012 Olympics
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  Jem Rayfield   Jem Rayfield
Lead Technical Architect
  Borislav Popov   Borislav Popov
head of semantic annotation and search group
Ontotext Lab
  Peter Haase   Peter Haase
Lead Architect
fluid Operations


Wednesday, June 6, 2012
08:45 AM - 09:30 AM
Level:  Case Study

Location:  Yosemite A

In this talk, we describe the latest developments in the transformational technology strategy the BBC Future Media & Technology department is using to evolve from a relational content model and static publishing framework to a fully dynamic semantic publishing (DSP) architecture. This approach uses linked data technology to automate the aggregation, publishing and re-purposing of interrelated content objects according to an ontological domain-modelled information architecture, providing a greatly improved user experience and high levels of user engagement. The BBC's World Cup web site was the first showcase of DSP, and probably the first major implementation of semantic web technologies on a commercial media site. In 2012, the BBC will launch two new sites based on DSP: The 2012 Olympics and a completely redesigned BBC Sports site. We will focus on two recent additions to the implementation of DSP that empower these new developments: 1) fluid Operations’ Information Workbench for the authoring, curation and publishing of ontology and instance data following an editorial workflow, and 2) OntoText’s concept extraction and semantic disambiguation service (CES) facilitating journalist-moderated content annotation. CES combines machine learning with human feedback utilizing the underlying ontological domain model for a high level of quality and accuracy. In BBC’s DSP architecture, the CES makes use of instance data published with the Information Workbench in realtime, i.e. instance data changes are reflected immediately within concept extraction results. With this powerful combination, BBC journalists are enabled to publish higher quality semantic content annotations in a much more dynamic and automated fashion.

• Overview of Dynamic Semantic Publishing
• fluid Operations’ Information Workbench supporting the semantic authoring and publishing workflows
• OntoText’s concept extracting service designed for the sports domain
• Examples of DSP: BBC Sports and 2012 Olympics

Jem Rayfield is a Senior Technical architect in the Future Media and Technology division of the British Broadcasting Corporation (BBC), specifically focusing on News, Sport & Knowledge products. This places him at the centre of BBC online architectural strategy and implementation decisions. Prior to working at the BBC, Jem was Technology Director at Razorfish, architecting solutions for numerous clients including O2 and the Financial Times. In his free time, Jem enjoys listening and playing (badly) a wide and eclectic range of music. He also enjoys spending time at the gym.

Borislav Popov is the head of the semantic annotation and search group at Ontotext. He leads the product development of the KIM semantic platform for the last several years and is leading the implementation of numerous semantics based solutions for Ontotext clients in the media, government and defense sectors.

Peter Haase is working as a lead architect at fluid Operations, where he is leading the research and development activities at the interface of semantic technologies and cloud computing. Previously, Peter was at the Institute of Applied Informatics and Formal Description Methods ([AIFB) at the University of Karlsruhe, where he obtained his PhD in 2006. Before joining the AIFB, he worked in the Silicon Valley Labs of IBM in the development of DB2 until 2003. His research interests include ontology management and evolution, decentralized information systems and Semantic Web. At the AIFB, he previously worked in the EU IST project SWAP (Semantic Web and Peer-to-Peer) and SEKT (Semantically Enabled Knowledge Technologies) and was working as a project leader for the EU IST project NeOn (Lifecycle Support for Networked Ontologies).

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