Tuesday, June 5, 2012
10:30 AM - 11:15 AM
As more companies turn to sentiment analysis to better understand what their customers are saying, the need for more in depth analysis than a simple polarity of good or bad sentiment becomes more apparent. This session will look at a variety of techniques being used to add that depth:
• the use of emotion and/or appraisal taxonomies
• the use of context analysis to get a more nuanced understanding of sentiment words and the words that surround them
• emotion as expressed in voice signals
• Neural network approaches
Tom Reamy is currently the Chief Knowledge Architect and founder of KAPS Group, a group of knowledge architecture, taxonomy, and eLearning consultants.
Tom has 20 years of experience in information architecture, intranet management and consulting, and education and training software.
Tom’s academic background includes a Master’s in the History of Ideas, research in artificial intelligence and cognitive science, and a strong background in philosophy, particularly epistemology. He has published articles in various journals and is a frequent speaker at knowledge management conferences.
When not writing or developing KM projects, he can usually be found at the bottom of the ocean in Carmel taking photos of strange creatures.
Dave Hills is CEO of Twelvefold Media. Dave has more than 30 years in the media industry and 16 years in online media, with extensive experience in online advertising, search marketing, audience development, technology development, and subscription services.
Prior to joining Twelvefold Media (formerly BuzzLogic), Dave was a General Partner with KPG Ventures, a venture capital firm specializing in seed-stage, consumer Internet technology companies. His influence has also been felt at LookSmart, where as President, CEO, and Director he rebuilt the company’s ad network, quadrupled audience to LookSmart sites, and licensed the company’s ad center to sites such as Ask.com. He also has served as President of Media Solutions for 24/7 Real Media and was COO and President of Sales for About, Inc., which owned About.com and the pay-per-click service, Sprinks. He currently sits on the board of Twelvefold and Interclick.
Michael's current focus at Atigeo is developing the contextual and spatial intelligence in the xPatterns platform. Most recently, Michael served as Technology Executive for Predictive Analytics Consulting. Michael has 20 years of experience in predictive and behavior modeling, analytic software development, real-time adaptive systems, and engineering management. In addition, Michael has an exceptional background in building and deploying machine-learning and deep analytics-based technologies.