PANEL: Schema.org
Share this Session:
  Ivan Herman   Ivan Herman
Semantic Web Activity Lead
World Wide Web Consortium
 
  John Giannandrea   John Giannandrea
Director Engineering
Google
 
  Jeffrey Preston   Jeffrey W. Preston
SEO Manager
Disney Interactive Media Group
 
  Steve Macbeth   Steve Macbeth
Partner Engineering Manager
Microsoft
 
  R.V. Guha   R.V. Guha
Google Fellow
Google
 
  Alexander Shubin   Alexander Shubin
Product Manager, Head of Strategic Direction
Yandex
 
  Dan Brickley   Dan Brickley
Developer Advocate
Google
 
  Peter Mika   Peter Mika
Senior Researcher
Yahoo!
 
  Evan Sandhaus   Evan Sandhaus
Semantic Technologist
New York Times Company
 


 

Wednesday, June 6, 2012
09:45 AM - 10:45 AM
Level:  Business/Strategic

Location:  Imperial B

Just prior to the 2011 SemTechBiz Conference in San Francisco, Google, Yahoo, and Bing announced the creation of schema.org. Since that time, the effort has enjoyed a lot of attention and activity. In this panel, we will check in with members of the core team, users, and the W3C, where community discussions around vocabularies and syntax have been ongoing.

Join us to learn about this ground-breaking initiative and hear the latest about how it will continue to evolve.


Ivan Herman graduated as a mathematician from the Eötvös Loránd University in Budapest, Hungary, in 1979. After a brief scholarship at the Université Paris VI, Mr. Herman joined the Hungarian research institute in computer science (SZTAKI), where he worked for 6 years (and turned into a computer scientist). He left Hungary in 1986, and after a few years in industry in Munich, Germany, joined the Centre for Mathematics and Computer Sciences (CWI) in Amsterdam, where he has had a tenured position since 1988. Mr. Herman received a Ph.D. in Computer Science in 1990 from the University of Leiden in the Netherlands. He joined the W3C Team as Head of W3C Offices in January 2001, while maintaining his position at CWI. He served as Head of Offices until June 2006, when he was asked to take the Semantic Web Activity Lead position, which is now his principal work at W3C. Before joining W3C, Mr. Herman worked in quite different areas (distributed and dataflow programming, language design, system programming), but he spent most of his research years in computer graphics and information visualization. He also participated in various graphics related ISO standardization activities and software developments.

John leads the Knowledge Graph project at Google which is compiling a large semantic database of knowledge and has a significant open data component, freebase.com which is a project that Google acquired in 2010. John was one of the founders of the schema.org team and participates in markup related projects related to Google's search properties.

Jeff Preston is the SEO Manager for Disney Interactive Media Group, responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles. Jeff specializes in enterprise-level SEO and SEO for rich media websites.

Steve Macbeth is responsible for building a cloud-based intelligence platform as part of the Microsoft Online Services Division. It leverages deep understanding of knowledge, intelligent services and natural user interface technologies to deliver next generation application capabilities to internal and external partners. He has an extensive engineering background focused on natural user interface, speech, web search and online services.

Guha is the founder/initator behind Schema.org, RSS, RDF, Epinions and Google Custom Search.

Alexander Shubin is a product manager in Yandex, based in Moscow, Russia. Alexander is heading work on the application of semantic technology to Web search in all its forms (universal search, search within certain types of content, etc). Before that he worked with the plagiarism and authors' documents detection issues that led Yandex to be the best in finding authors' documents among all competitors in Russia. He received his MSc in computer science (degree with distinction) from Lomonosov Moscow State University. Yandex is a leading search engine in Russia with market share about 60%. Russia is one of the few countries where a local search engine keeps its leading position despite expansion of international players.

Dan Brickley is best known for his work on Web standards in the W3C community, where he helped create the Semantic Web project and many of its defining technologies. Dan is currently working with Google on outreach activities related to the Schema.org initiative. Previous work included six years on the W3C technical staff, establishing ILRT's Semantic Web group at the University of Bristol, and more recently at Joost, an Internet TV start-up, and at the Vrije University Amsterdam. He has been involved with resource discovery metadata since 1994 when he published the first HTML Philosophy guide on the Web, and has been exploring distributed, collaborative approaches to "finding stuff" ever since.

Peter Mika is a Senior Research Scientist and Data Architect at Yahoo!, based in Barcelona, Spain. Peter is working on the applications of semantic technology to Web search. He received his BS in computer science from Eotvos Lorand University and his MSc and PhD in computer science (summa cum laude) from Vrije Universiteit Amsterdam. His interdisciplinary work in social networks and the Semantic Web earned him a Best Paper Award at the 2005 International Semantic Web Conference and a First Prize at the 2004 Semantic Web Challenge. From 2006 to 2009, he has been a co-chair of the Semantic Web Challenge. Mika is the youngest member elected to the editorial board of the Journal of Web Semantics. He is the author of the book 'Social Networks and the Semantic Web' (Springer, 2007). In 2008 he has been selected as one of "AI's Ten to Watch" by the editorial board of the IEEE Intelligent Systems journal.

Evan Sandhaus has been the semantic technologist, for the research and development operations department of The New York Times Company since 2006. In this role, Mr. Sandhaus has developed a semantic technology for identifying key concepts in large text datasets; engineered a patent-pending system for purging template text from Web content; and collaborated with The Linguistic Data Consortium to release and promote The New York Times Annotated Corpus, a collection of 1.8 million richly annotated New York Times articles published from 1987 to 2007. Additionally, Mr. Sandhaus has led the development of a Web-scale web crawler, a Google Earth news layer and multiple search engine optimization toolkits. Before joining the Times Company, Mr. Sandhaus worked at The University of Pennsylvania from 2005 to 2006 and Lockheed Martin from 2002 to 2005. Mr. Sandhaus holds a bachelor’s degree from Williams College and master’s degree from Villanova University, both in Computer Science. Born and raised in Leawood, Kan., Mr. Sandhaus now resides in Brooklyn, N.Y.


   
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