BEGIN:VCALENDAR
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DESCRIPTION:Click for Latest Location Information: http://semtechbizsf2012.semanticweb.com/sessionPop.cfm?confid=65&proposalid=4500\nUsing a revolutionary theoretical framework to implement Semantic Search: the Meaning-Text Theory\nWhat are users searching for at my website? Am I helping them with my contents?\nThe truth is it is quite hard to generalize over which is the users? behavior on the Internet, but, nevertheless, there are tools to analyze and control the way those users search at your website and, especially, the way they find your contents. \nThe Meaning-Text Theory and its most prominent tool, the Lexical Functions can help you quickly and effectively implement Semantic Search engines and Natural Language Processing. \nFrom here on, we should find out which is the percentage of users of your website that use your search engine and which of them search for products. In particular, what should be determined is:\n? How many of the users looking for products at your search engine end up converting and how many of the users looking for products directly convert.\n? What kind of search do users make? Categories? Keywords? Location? Natural language sentences? Where do they search?\n? How can you control the data from those searches? What can you do with that information? How can contents be improved?
DTSTART:20120605T080000
SUMMARY:How Semantic Search can increase conversion ratio and website traffic
DTEND:20120605T082959
LOCATION: See Description
END:VEVENT
END:VCALENDAR